Today the world is facing a number of challenges that require entirely new types of solutions. Processes such as climate change, economic crises, depletion of natural resources and the decreasing quality of life create a dire need for a change, a change in the way people think, act and create. It is stipulated that the built-up environment in our cities and towns is responsible for at least half of the global pollution, which, in turn, calls for our immediate attention. The BulgariaGBC is a logical response to today's challenges - it is a venture that aims at achieving that necessary multilateral change in Bulgaria.